ATT - Road Trip
The family road trip is a rite of passage for every child and agency Dieste captured that spirit in a new commercial for AT&T following a real family from Miami as they experienced the sights and sounds of their American journey.
Shooting this spot was unique as the narrative was documentary driven, for which we were planning shots on the fly while trying to find those spontaneous moments that create memories. The cinema feel was assisted by the use of an anamorphic lens package utilzing the latest Alexa XT technology. We also leveraged the videos and snapshots that the family took on their mobile devices and incorporated these shots into the commercials.
On Fort Lauderdale Beach with Poster director Sebastian Caporelli filming the family at a bonfire. Poster is based in Argentina and produced the spot in conjunction with Shooters Films USA.
